The KLM #LiveReply story in 6 tweets

The storyboard

The hero

KLM Royal Dutch Airlines

The next 12 hours:#LiveReply @KLM. Tweet your service question and you might get a very personalized reply 😉 #socialmedia

The fan

helzbelz26 Helena Reid
KLM replaces tweets with live replies bit.ly/pqGdIP – Brilliant!

The antagonist & the conflict

FireFlying11 Arjen Peters

@KLM The livestream has no audio at the moment. #livereply

The sidekick

JoostvandeLoo Joost van de Loo

good to see the positive reactions on our stunt for KLM: “KLM replaces tweets with live replies bit.ly/pqGdIP (@thewalluk)” #lemz #livereply

The plot

KLM Royal Dutch Airlines

How cool, #livereply is now trending topic in the Netherlands! #TT

The sequel

bduperrin Bertrand Duperrin

Always impressed by how @klm gets the “in person” side of online relationships. Inspires me a future post…