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The KLM #LiveReply story in 6 tweets


The storyboard

The hero

Royal Dutch Airlines
KLM Royal Dutch Airlines
The next 12 hours:#LiveReply @KLM. Tweet your service question and you might get a very personalized reply 😉 #socialmedia

The fan

Helena Reid

helzbelz26 Helena Reid
replaces tweets with live replies – Brilliant!

The antagonist & the conflict

Arjen Peters
FireFlying11 Arjen Peters
@KLM The livestream has no audio at the moment. #livereply

The sidekick

Joost van de Loo
JoostvandeLoo Joost van de Loo
good to see the positive reactions on our stunt for KLM: “KLM replaces tweets with live replies (@thewalluk)” #lemz #livereply

The plot

Royal Dutch Airlines
KLM Royal Dutch Airlines

How cool, #livereply is now trending topic in the Netherlands! #TT

The sequel

Bertrand Duperrin
bduperrin Bertrand Duperrin
Always impressed by how @klm gets the “in person” side of online relationships. Inspires me a future post…

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